What would you need to learn so that systematic, successful innovation is not a mystery? |
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| "Innovation is 'The process of TURNING (NEW) IDEAS INTO MONEY (SOCIETAL BENEFITS).'" Eddie Obeng
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| Instead of thinking ideas. Imagine each idea is a rabbit. cute, fluffy and you wouldn't want anything bad to happen to them. But innovation is a journey. Tthe ideas must travel from the countryside to the centre of the city to become money.
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So your choices are: |
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1. Release three hundred thousands rabbits. Watch
them hop across the fields towards the city centre. Hippity-hop! Lots
get shot for the pot. others snatched by eagles, some by foxes, others
fall in the river, some are actively shot by the innovation stage gate
steering committee - sorry I meant the farmers! Others get
squished on the roads. Finally one sad looking rabbit arrives,
exhausted, bloody and draggling a leg behind it A sort of Hop-drag-sob.
That is traditional funnel/ stage gate based innovation. (The ratio of ideas to profitable outcomes 2 yrs after launch is 300,000:1)
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2. Breed a few tough, fast rabbits, protect them from the foxes and the farmers and help them cross the roads safely. Find the most dangerous bottlenecks in the process and de-risk the passage of ideas We call this the RABBIT Model (Obeng). |
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