R.A.B.B.I.T.^TM provides a step-by-step guide to the innovation team and stakeholders as they invent.  All the documentation you would normally generate is neatly collated, stored and shared through R.A.B.B.I.T.^TM.  R.A.B.B.I.T.^TM has help points throughout so that you always have hints and tips to ensure success.  Stakeholders can be alerted, communicated with and kept up to date.  The Executive has an immediate birds' eye view of the progress of the innovation and financial results

Because your own role or job needs you to innovate to make sure that you continue to add value tomorrow

Because statistics say that you are likely to fail so often that you lose hope and stop trying

Because other software on the market concentrates on creativity rather than the whole journey from idea to invention to innovation to money